#1 NEW YORK TIMES BESTSELLER * 5 MILLION COPIES SOLD Significant...The book is both instructive
and surprisingly moving.” —The New York Times Ray Dalio one of the world’s most successful
investors and entrepreneurs shares the unconventional principles that he’s developed refined
and used over the past forty years to create unique results in both life and business—and which
any person or organization can adopt to help achieve their goals. In 1975 Ray Dalio founded an
investment firm Bridgewater Associates out of his two-bedroom apartment in New York City.
Forty years later Bridgewater has made more money for its clients than any other hedge fund in
history and grown into the fifth most important private company in the United States according
to Fortune magazine. Dalio himself has been named to Time magazine’s list of the 100 most
influential people in the world. Along the way Dalio discovered a set of unique principles
that have led to Bridgewater’s exceptionally effective culture which he describes as an idea
meritocracy that strives to achieve meaningful work and meaningful relationships through
radical transparency.” It is these principles and not anything special about Dalio—who grew up
an ordinary kid in a middle-class Long Island neighborhood—that he believes are the reason
behind his success. In Principles Dalio shares what he’s learned over the course of his
remarkable career. He argues that life management economics and investing can all be
systemized into rules and understood like machines. The book’s hundreds of practical lessons
which are built around his cornerstones of radical truth” and radical transparency ” include
Dalio laying out the most effective ways for individuals and organizations to make decisions
approach challenges and build strong teams. He also describes the innovative tools the firm
uses to bring an idea meritocracy to life such as creating baseball cards” for all employees
that distill their strengths and weaknesses and employing computerized decision-making systems
to make believability-weighted decisions. While the book brims with novel ideas for
organizations and institutions Principles also offers a clear straightforward approach to
decision-making that Dalio believes anyone can apply no matter what they’re seeking to
achieve. Here from a man who has been called both the Steve Jobs of investing” and the
philosopher king of the financial universe” (CIO magazine) is a rare opportunity to gain
proven advice unlike anything you’ll find in the conventional business press.
