EAN: 9781501521072

LANGUAGE POLICY AND PLANNING FOR THE MODERN OLY...

This book is the first longitudinal study that addresses language policy and planning in the
context of a major international sporting event and examines the ideological  political  social
cultural  and economic effects of such context-specific policy initiatives on contemporary
China. The book has important reference value for future research on language management at the
supernational level and language services for linguistically complex events. At the same time 
it presents some broader implications for current and future language policy makers  language
educators and learners  particularly from non-English speaking backgrounds. Foreword by Ingrid
Piller

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