EAN: 9781509533725

A SOCIAL HISTORY OF THE MEDIA - PETER BURKE ASA...

The first three editions of this bestselling book have established A Social History of the
Media as a classic  providing a masterful overview of communication media and of the social and
cultural contexts within which they emerged and evolved over time. This fourth edition has been
revised and updated throughout to reflect the latest developments in the field. Additionally 
an expanded introduction explores the wide range of secondary literature and theory that inform
the study of media history today  and a new eighth chapter surveys the revolutionary media
developments of the twenty-first century  including in particular the rise of social and
participatory media and the penetration of these technologies into every sphere of social and
private life. Avoiding technological determinism and rejecting assumptions of straightforward
evolutionary progress  this book brings out the rich and varied histories of communication
media. In an age of fast-paced media developments  a thorough understanding of media history is
more important than ever  and this text will continue to be the first choice for students and
scholars across the world.

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