Now in paperback! A curious kid's guide to graphic design covering form function color
typography and much more plus 10 hands-on design projects. Written by Chip Kidd the closest
thing to a rock star in the design world (USA Today). ?Design is all around you. And whether
you realize it or not you are already a designer. In Go renowned graphic designer Chip Kidd
explains not just the elements of design including form line color scale typography and
more but most important how to use those elements in creative ways. Like putting the word go?
on a stop sign Go is all about shaking things up?and kids love its playful spirit and belief
that the world looks better when you look at it differently. Kidd writes about scale: When a
picture looks good small don't stop there?see how it looks when it's really small. Or really
big. He explains the difference between vertical lines and horizontal lines. The effect of
cropping a picture to make it beautiful?or cropping it even more to make it mysterious and
compelling. How different colors signify different moods. The art of typography including
serifs and sans serifs kerning and leading. The book ends with ten hands-on design projects
for kids.An excellent introduction to graphic design through [the author's] own excellent work.
Anyone interested in the subject including most practitioners will find it
delightful.??Milton Glaser
