Successful people literally see the world differently. Now an award-winning scientist explains
how anyone can leverage this perception gap to their advantage. Get ready for this book to
change how you see everything you see. Adam Grant New York Times bestselling author of
Originals and Give and Take When it comes to setting and meeting goals we may see quite
literally our plans our progress and our potential in the wrong ways. We perceive ourselves
as being closer to or further from the end than we may actually be depending on our frame of
reference. We handicap ourselves by looking too often at the big picture and at other times too
long at the fine detail. But as award-winning social psychologist Emily Balcetis explains
there is great power in these misperceptions. We can learn to leverage perceptual illusions if
we know when and how to use them to our advantage. Drawing on her own rigorous research and
cutting-edge discoveries in vision science cognitive research and motivational psychology
Balcetis offers unique accounts of the perceptual habits routines and practices that
successful people use to set and meet their ambitions. Through case studies of entrepreneurs
athletes artists and celebrities as well as her own colorful experience of trying to set and
reach a goal she brings to life four powerful yet largely untapped visual tactics that can be
applied according to the situation. Narrow your focus: Closing the aperture of your attention
helps you exercise effectively save money and find more time in your day. Widen the bracket:
Seeing the forest instead of the trees reduces temptations and helps you recognize when a
change of course is in order. Materialize your plan and your progress: Creating checklists and
objective assessments inspires better planning and adjusts your gauge of what s really left to
be done. Control your frame of reference: Knowing where to direct attention improves your
ability to read others emotions negotiate better deals foster stronger relationships and
overcome a fear of public speaking. A mind-blowing and original tour of perception Clearer
Closer Better will help you see the possibilities in what you can t see now. Inspiring
motivating and always entertaining it demonstrates that if we take advantage of our visual
experiences they can lead us to live happier healthier and more productive lives every day.
