'Fascinating ... Should be required reading everywhere' STEPHEN FRY 'An important book ...
Both hopeful and practical' YUVAL NOAH HARARI 'Where trust has been lost Jimmy Wales offers
routes to its rediscovery' ALASTAIR CAMPBELL 'Thank you to Jimmy Wales for founding Wikipedia
and now for the first time telling us how he did it!' SIMON SINEK 'A powerful essential
book that cuts to the heart of how technology can benefit humanity' REID HOFFMAN Trust: like
water like electricity our society can't function without it. It's a treasure a living thing
that can be cultivated and grown. But it can also wither and die and it is increasingly under
threat. From neighbourhoods to nations we must get serious about trust and act before this
precious resource runs out entirely. When Jimmy Wales founded Wikipedia more than two decades
ago he changed the landscape of knowledge forever - although almost no one realised it at the
time. Today people view Wikipedia 11 billion times every month in the English language alone.
But in our 'post-truth' era where the internet is a sea of disinformation and facts are
increasingly malleable Wales reminds us that it's more important than ever to return to the
problem at the heart of it all: that without trust we have no knowledge. And without knowledge
we can't fight back. Derived from decades of observation participation and discussion with
leaders across the world these are his clear actionable rules for building trust in business
leadership and life. The Seven Rules of Trust reveals the fundamental principles that
transformed a website from which information was once spurned into a universally trusted source
for facts. This book will help you become a trust-maker. To build deeper connections with
others so you can be a better neighbour a more understanding friend even someone who can turn
back the tide and inspire others to follow you. If you want to strengthen your relationships or
simply bring more happiness and fulfilment into your life then this is where to start.
