For decades the business world has been content with leaders who drive profits and make
strategic decisions. But in today's ultracompetitive world that is simply not enough. The
ability to tell a compelling story about your product or service is no longer just a
competitive advantage--it's a requirement. In The Storyteller's Advantage investor startup
advisor and former business journalist Christina Farr reveals the secrets of business leaders
who inspire entertain and empathize through the art of storytelling. Farr offers an inside
look at the greatest storytelling CEOs whose narrative abilities enable them to raise more
capital retain more talent and make their brands more memorable. With empirical research and
candid commentary Farr explores how these leaders developed their stories breaks down the
narratives that are resonating in today's workplaces and shares practical advice on how to
deliver the most compelling message. Practical and approachable The Storyteller's Advantage
will help any business leader to tap into their ultimate superpower--telling a great story.
