POSITIONING A thrilling high-concept sci-fi novel with heart intelligence and insight
exploring social issues such as race poverty sexuality and the variable circumstances that
leads someone to thrive in one reality and perish in another STRATEGY We struggled
publishing this in hardback during lockdown and we would really like to make Waterstones our
focus for the paperback and actively engage booksellers early on to ensure enthusiasm and
support With a new refreshed cover look for the paperback we plan to run ebook activity ahead
of the paperback publication to raise the profile and visibility of this title within the SFF
community PRE PUBLICATION Trade Marketing: Featured in the Hodder catalogue Bespoke
Sales Board produced for key retailer meetings Submit to relevant Bookseller category
spotlights to maximise industry awareness Promote across Hodderesque our dedicated channel
for Waterstones booksellers to encourage bookseller enthusiasm and champions for the book
Send bookseller champions of SFF titles an early copy along with a letter from the Hodderscape
team demonstrating our love and excitement for this book Consumer Marketing: Paperback
cover reveal across Hodderscape channels positioning this more clearly as a high-concept
sci-fi thriller such as Mad Max meets Dark Matter Partner with Illumicrate to share
photography of paperback copies and pitch for an online event with Micaiah A schedule of
engaging online content to run from Hodderscape to drive pre-orders and help bring the book to
life such as posting a 'fake' job advert on Hodderscape asking people to apply to travel the
multiverse The one hitch - they need to have died in a parallel universe Re-surface early
extract featured on Hodderscape with a link to pre-order Reminder sent to NetGalley to
transfer reviews over ahead of paperback publication - we already have over 900 reviews on
Amazon with a 4 4 star rating! Update Amazon A+ Page with arresting images to tie in with new
cover look and help bring the book to life with a short author Q&A on the page Pitch for
price promotions on the ebook (e g Kindle Monthly Deal) supported with Bookbub and digital
advertising to ensure visibility ahead of paperback publication ON PUBLICATION A key
title for Hodderscape with website social media and newsletter activity Striking
photography of finished copies shared across Hodderscape's highly engaged Instagram account
Digital advertising campaign using Facebook Instagram and Amazon advertising targeting the SFF
community Sharing quotes audio extracts and early reviews across Hodderscape Continue to
post on Hodderesque to ensure booksellers' enthusiasm Share agile content around reviews and
reader reactions Supporting and amplifying publicity providing material as required and
sharing review coverage online Promote price-reductions when price is dropped by retailers (e
g with Kindle Daily Deals) Continue to share our plans and assets with the International
Teams especially ANZ
