POSITIONING A thrilling high-concept sci-fi novel with heart intelligence and insight
exploring social issues such as race poverty sexuality and the variable circumstances that
leads someone to thrive in one reality and perish in another STRATEGY We struggled publishing
this in hardback during lockdown and we would really like to make Waterstones our focus for
the paperback and actively engage booksellers early on to ensure enthusiasm and support With a
new refreshed cover look for the paperback we plan to run ebook activity ahead of the
paperback publication to raise the profile and visibility of this title within the SFF
community PRE PUBLICATION Trade Marketing: Featured in the Hodder catalogue Bespoke Sales
Board produced for key retailer meetings Submit to relevant Bookseller category spotlights to
maximise industry awareness Promote across Hodderesque our dedicated channel for Waterstones
booksellers to encourage bookseller enthusiasm and champions for the book Send bookseller
champions of SFF titles an early copy along with a letter from the Hodderscape team
demonstrating our love and excitement for this book Consumer Marketing: Paperback cover reveal
across Hodderscape channels positioning this more clearly as a high-concept sci-fi thriller
such as Mad Max meets Dark Matter Partner with Illumicrate to share photography of paperback
copies and pitch for an online event with Micaiah A schedule of engaging online content to run
from Hodderscape to drive pre-orders and help bring the book to life such as posting a 'fake'
job advert on Hodderscape asking people to apply to travel the multiverse The one hitch - they
need to have died in a parallel universe Re-surface early extract featured on Hodderscape with
a link to pre-order Reminder sent to NetGalley to transfer reviews over ahead of paperback
publication - we already have over 900 reviews on Amazon with a 4 4 star rating! Update Amazon
A+ Page with arresting images to tie in with new cover look and help bring the book to life
with a short author Q&A on the page Pitch for price promotions on the ebook (e g Kindle
Monthly Deal) supported with Bookbub and digital advertising to ensure visibility ahead of
paperback publication ON PUBLICATION A key title for Hodderscape with website social media
and newsletter activity Striking photography of finished copies shared across Hodderscape's
highly engaged Instagram account Digital advertising campaign using Facebook Instagram and
Amazon advertising targeting the SFF community Sharing quotes audio extracts and early
reviews across Hodderscape Continue to post on Hodderesque to ensure booksellers' enthusiasm
Share agile content around reviews and reader reactions Supporting and amplifying publicity
providing material as required and sharing review coverage online Promote price-reductions
when price is dropped by retailers (e g with Kindle Daily Deals) Continue to share our plans
and assets with the International Teams especially ANZ
