Family businesses thrive in some of the world' s toughest environments providing vital
lessons for businesses everywhere. The bulk of the world’s growth in population and
economic activity in the foreseeable future will be generated in the developing world. This is
precisely where enterprising families dominate operating very differently than their peers in
more stable and affluent nations. These businesses not only survive but actually thrive in
turbulent times enduring wars lawlessness market failures environmental disasters and
more. The world’s most advanced economies will increasingly experience these types of
structural shocks and chronic uncertainties in the years ahead. The question is what can they
do about it? In The Enduring Enterprise Devin DeCiantis and Ivan Lansberg bring readers
into the lives of families operating in emerging and frontier economies who rely on a unique
portfolio of stabilizing strategies to create islands of trust resilience and prosperity
amidst persistent turmoil. Yet these tactics can also be deployed by any business coping with
extended periods of volatility or building a more systematic approach to managing risk.
Drawing on real cases from around the world and on their extensive research and consulting
experience with family enterprises globally The Enduring Enterprise will provide business
leaders everywhere with new and useful adaptive strategies proven to work in the toughest
conditions to help them face the world of greater uncertainty that lies ahead.
