A powerful argument that finding meaning at work is the most powerful driver for employee
happiness talent retention and profit and a roadmap for exceptional leaders to make it the
cornerstone of their management approach. For employees finding meaning in the work they do
is not only important to them it' s tangibly beneficial to the bottom line of any company.
When people value the work they do they operate at their highest potential while delivering
outsized business results. Based on years of academic study and business application
Meaningful Work argues that work that has real purpose comes from the combination of
community contribution and challenge. But when any one of the three pillars is missing
there’s disengagement burnout and turnover. And it’s up to an organization’s leaders to
provide the tools to help their workers. Global consultant Wes Adams and positive psychology
professor Tamara Myles draw on decades of research and data from companies including KPMG
Zappos and Marriott to outline how leaders can successfully apply their proprietary "Three
Cs" Framework to help employees connect with their work. With evidence-backed tools including
a Leadership Assessment you' ll learn: How the power of beginnings shapes each employee’s
experience with suggestions for updating the onboarding process for new hires How to leverage
stories of impact to make work meaningful The surprising power of gratitude in fostering
meaning for employees Practices for keeping your teams in the Zone of Possibility and
providing the autonomy they need to stay engaged and motivated. Meaningful work is the key to
building a culture that becomes the fuel for innovation creativity performance and
engagement. It is a core value of leadership and the next frontier in a new work landscape.
