EAN: 9781578268245

THE INFLUENCER CODE - AMANDA RUSSELL KARTONIERT...

The Influencer Code is the essential reference for any company looking to leverage the power of
influencers to elevate their brand and grow their business.From Fortune 500s to local fitness
studios  whether you offer financial services or sell donuts  reaching today's consumers is
more complicated than ever. More and more  marketers are reaching out to people who style
themselves influencers: those people who have a big and  more importantly loyal audience ready
to hear what they have to say about anything.Yet despite influencer marketing fast becoming one
of the biggest buzz terms of the decade  it couldn't be more misunderstood.Written by an
accomplished entrepreneur  professor  and award-winning YouTube star  The Influencer Code
breaks down the biggest myths that brands are getting wrong and shows you how to get it right
by defining and showcasing what true influencer marketing is and how to leverage it to achieve
your business goals in a simple yet powerful 3-step code.The Influencer Code simplifies the
complex world of influencer marketing  covering how to research  evaluate  and employ the right
influencers for their markets  as well as how to legally and strategically integrate them into
marketing campaigns to achieve specific goals.The future of marketing depends on forming
authentic partnerships between brands and influencers. The go-to resource for all things
influencer marketing  The Influencer Code is your shortcut to making that future a reality.

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