Don't let a fear of numbers hold you back. Today's business environment brings with it an
onslaught of data but leaving the analysis to others in your company just won't cut it. Now
more than ever managers must know how to tease insight from data--to understand where it comes
from make sense of the numbers and use those findings to inform their toughest decisions. But
how do you get started? Whether you're working with data experts or running your own tests
you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes
a three-step process to get the information you need study the data and communicate your
findings to others. You'll learn how to: Identify the metrics you need to measure Formulate
hypotheses and test against them Ask the right questions of your data experts Understand
statistical terms and concepts Create effective charts and visualizations Avoid common
mistakes--
