How to use data for better decisions--from gathering the right information to making sense of
the numbers to communicating your findings and getting buy-in. Provides practical advice for
managers on how to use data to make smarter decisions Describes a three-step process for
understanding data: gathering the right information analyzing the numbers and communicating
your findings Provides perspectives on the topic from a variety of data and analytics experts
Contains advice on how to work more effectively with your data scientists including questions
to ask to get the data you need Provides tips and tricks to make persuasive data visualizations
Explains analytical terms and concepts including regression analysis correlation vs.
causation and statistical significance Audience: General (non-quant) managers. Announced first
printing: 20 000Laydown goal: 7 500
