EAN: 9781633887107

THE RED MENACE - ILISE S CARTER GEBUNDEN

In America  lipstick is the foundation of empires  it's a signature of identity  it's
propaganda  self-expression  oppression  freedom  and rebellion. It's a multi-billion-dollar
industry and one of our most iconic accessories of gender. This engaging and entertaining
history of lipstick in America throughout the twentieth century and into the present will give
readers a new view of the little tube's big place in modern America  marching with the
Suffragettes  building Fortune 500 businesses  being present at Stonewall  and engineered for
space travel.Lipstick has served as both a witness and a catalyst to history  it went to war
with women  it gave women of color previously unheard of business opportunities  and was part
of the development of celebrity and mass media. In the Twentieth Century alone  lipstick
evolved from the mark of the underclass  to a required essential for well turned-out women  a
sophisticated statement about race  class  gender  consumerism  and sexuality.How has this
mainstay of the makeup kit remained relevant for over a century? Beauty journalist Ilise S.
Carter suggests that it's because the simple lipstick says a lot. From the provocative allure
of a classic red lip to the subtle sophistication of a neutral to the powerful statement of
drag  the American love affair with lipstick is linked to every aspect of the female experience
from venturing into the working world or running for the presidency. Red Menace will capture
all of those dimensions  with a dishy dose of fabulosity that makes it an amusing read for
lipstick's fiercest disciples  its harshest critics  and everyone in between.

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