A Financial Times Best Business Book of the Year Named one of 10 Best New Management Books for
2022 by Thinkers50 An advocate of sustainable capitalism explains how it's done - The Economist
Polman's new book with the sustainable business expert Andrew Winston...argues that it's
profitable to do business with the goal of making the world better. - The New York Times Named
as recommended reading by Fortune's CEO Daily ...Polman has been one of the most significant
chief executives of his era and that his approach to business and its role in society has been
both valuable and path-breaking. - Financial Times The ex-Unilever CEO who increased his
shareholders' returns by 300% while ensuring the company ranked #1 in the world for
sustainability for eleven years running has for the first time revealed how to do it. Teaming
up with Andrew Winston one of the world's most authoritative voices on corporate
sustainability Paul Polman shows business leaders how to take on humanity's greatest and most
urgent challenges-climate change and inequality-and build a thriving business as a result. In
this candid and straight-talking handbook Polman and Winston reveal the secrets of Unilever's
success and pull back the curtain on some of the world's most powerful c-suites. Net Positive
boldly argues that the companies of the future will profit by fixing the world's problems not
creating them. Together the authors explode our most prevalent corporate myths: from the idea
that business' only function is to maximise profits to the naïve hope that Corporate Social
Responsibility will save our species from disaster. These approaches they argue are destined
for the graveyard. Instead they show corporate leaders how to make their companies Net
Positive-thriving by giving back more to the world than they take. Net Positive companies
unleash innovation build trust attract the best people thrill customers and secure lasting
success all by helping create stronger more inclusive societies and a healthier planet. Heal
the world first they argue and you'll satisfy your investors as a result. With ambitious
vision and compelling stories Net Positive will teach you how to find the inner purpose and
courage you need to embrace the only business model that will matter in the years ahead. You
will learn how to lead others and unlock your company's soul while setting and delivering big
and aggressive goals and taking responsibility for all of your company's impacts. You'll find
out the secrets to partnering with others including your competition and critics to drive
transformative change from which you will prosper. You'll build a company that serves your
people your customers your communities your shareholders-and your children and grandchildren
will thank you for it. Is this win-win for business and humanity too good to be true? Don't
believe it. The world's smartest CEOs are already taking their companies on the Net Positive
journey and benefitting as a result. Will you be left behind? Join the movement at
netpositive.world
