The ultimate guide to data visualization and information design for business. Making good
charts is a must-have skill for managers today. The vast amount of data that drives business
isn't useful if you can't communicate the valuable ideas contained in that data-the threats
the opportunities the hidden trends the future possibilities. But many think that data
visualization is too difficult-a specialist skill that's either the province of data scientists
and complex software packages or the domain of professional designers and their visual
creativity. Not so. Anyone can learn to produce quality dataviz and more broadly clear and
effective information design. Good Charts will show you how to do it. In this updated and
expanded edition dataviz expert Scott Berinato provides all you need for turning those
ordinary charts kicked out of a spreadsheet program into extraordinary visuals that captivate
and persuade your audience and for transforming presentations that seem like a mishmash of
charts and bullet points into clear effective persuasive storytelling experiences. Good
Charts shows how anyone who invests a little time getting better at visual communication can
create an outsized impact-both in their career and in their organization. You will learn: A
framework for getting to better charts in just a few minutes Design techniques that immediately
make your visuals clearer and more persuasive The building blocks of storytelling with your
data How to build teams to bring visual communication skills into your organization and culture
This new edition of Good Charts not only provides new visuals and updated concepts but adds an
entirely new chapter on building teams around the visualization part of a data science
operation and creating workflows to integrate visualization into everything you do. Graphics
that merely present information won't cut it anymore. Make Good Charts your go-to resource for
turning plain uninspiring charts and presentations into smart effective visualizations and
stories that powerfully convey ideas.
