EAN: 9781647826253

FUSION STRATEGY - VIJAY GOVINDARAJAN VENKAT VEN...

Two world-renowned experts on innovation and digital strategy explore how real-time data and AI
will radically transform physical products-and the companies that make them. Tech giants like
Facebook  Amazon  and Google can collect real-time data from billions of users. For companies
that design and manufacture physical products  that type of fluid  data-rich information used
to be a pipe dream. Now  with the rise of cheap and powerful sensors  supercomputing  and
artificial intelligence  things are changing-fast. In Fusion Strategy  world-renowned
innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkatraman offer a
first-of-its-kind playbook that will help industrial companies combine what they do best-create
physical products-with what digitals do best-use algorithms and AI to parse expansive 
interconnected datasets-to make strategic connections that would otherwise be impossible. The
laws of competitive advantage are changing  rewarding those who have the most robust 
data-driven insights rather than the most valuable assets. To compete in the new digital age 
companies need to use real-time data to turbocharge their products  strategies  and customer
relationships. Those that don't risk falling on the wrong side of the next great digital
divide. Fusion Strategy is the way forward.

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