EAN: 9781784533571

PROPAGANDA POWER AND PERSUASION - DAVID WELCH K...

Propaganda came of age in the Twentieth Century. The development of mass- and multi-media
offered a fertile ground for propaganda while global conflict provided the impetus needed for
its growth. Propaganda has however become a portmanteau word  which can be interpreted in a
number of different ways. What are the characteristic features of propaganda  and how can it be
defined? This book traces the development of techniques of 'opinion management' from World War
I to the war in Afghanistan. It reveals how state leaders and spin-doctors operating at the
behest of the state  sought to shape popular attitudes - at home and overseas - endeavouring to
harness new media with the objective of winning hearts and minds. In doing so  it provides
compelling evidence of how the study and practice of propaganda today is shaped by its history.

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