"Timely... a crucial foundation for building a more empathetic and informed society." - Daniel
H. Pink "An important book for those who want to understand... the increasingly complex
world." - Arianna Huffington How do we distinguish between fact and fiction in a post-truth
world? The rise of fake news and AI-generated deep fakes have created a crisis of trust
making it more difficult than ever to know when we are being misled. Renowned social scientist
Dan Ariely explores how the concept of misbelief can lead anyone to doubt established truth and
embrace conspiracy theories. Drawing upon his first-hand experience of being the subject of
disinformation Ariely investigates the psychological drivers and motives behind irrational
beliefs and what we do to counter them. An urgent call-to-action Misbelief uncovers how we
can stem the tide of misbelief with an empathetic and tolerant approach and restore trust in
society.
