The Power of No in a World that Demands Yes ' Powerful' - Adam Grant ' A must-read
' - Dr. Robert Cialdini ' Transformative' - Daniel Pink ' A culture-shifting
manifesto' - Jonah Berger Why is it so hard to speak up even when we know something' s
wrong? This is the definitive book on defiance a clear-eyed dissection of the forces that
silence us featuring groundbreaking research and legendary stories alongside everyday examples
and strategies for how to unleash the power of a "True No." Many of us comply much more than
we realize. How many times have you wanted to object disagree or opt out of something but
ended up swallowing your words shaking your head and just going along? Analyzing cases
ranging from corporate corruption and sexual abuse to everyday acquiescence at work the
doctor' s office and in our personal lives award-winning organizational psychologist Dr.
Sunita Sah delves deep into why the pressure to comply is a corrosive and often invisible force
in our society. With her own revelatory research she radically transforms our idea of
defiance from a misunderstood negative trait into a crucial positive force for personal and
societal change. Taking us through her five stages of defiance Dr. Sah equips readers with
simple tools to make decisions that align with their values. Defy is the essential playbook for
how to speak up and act when it matters most.
