THE NEW YORK TIMES BESTSELLER (MAY 2022). An unorthodox guide to making things worth making
from 'the father of the iPod and iPhone' and the creator of Nest. Everyone deserves a
mentor. For every career crisis every fork in the road you need someone to talk to. Someone
who's been there before who knows exactly how wobbly and conflicted you feel who can give it
to you straight: Here's how to think about choosing a job. Here's how to be a better manager.
Here's how to approach design. Here's how to start a company. Here's how to run it. Tony
Fadell learned all these lessons the hard way. He spent the first 10 years of his career in
Silicon Valley failing spectacularly and the next 20 building some of the most impactful
devices in history - the iPod iPhone and Nest Learning Thermostat. He has enough stories and
advice about leadership design startups mentorship decision making devastating screwups
and unbelievable success to fill an encyclopedia. So that's what this book is. An advice
encyclopedia. A mentor in a box. But Tony's doesn't follow the standard Silicon Valley credo
that you have to radically reinvent everything you do. His advice is unorthodox because it's
old school. Because it's based on human nature not gimmicks. Tony keeps things simple: he
just tells you what works. He gives you exactly what you need to make things worth making.
PRAISE FOR BUILD 'This is the most fun - and the most fascinating - memoir of curiosity and
invention that I've ever read.' Malcolm Gladwell Host of the Revisionist History podcast.
Author of Outliers and Talking to Strangers . 'Whether you're looking to build a great
product a creative team a strong culture or a meaningful career Tony's guidance will get
you thinking and rethinking.' Adam Grant Author of Think Again & Host of the TED podcast
WorkLife
