EAN: 9781788167543

THE UNFAIR ADVANTAGE - ASH ALI HASAN KUBBA KART...

WINNER OF BUSINESS BOOK OF THE YEAR AWARD 2021 AND BEST START UP SCALE UP BOOK AWARD 2021    'A
powerful way to think about success as an entrepreneur.'  Ali Abdaal  Productivity YouTuber 
Podcaster & Ex-Doctor   'Crucial business advice that you won't get anywhere else.'  Derek
Sivers  Entrepreneur & Author of Anything You Want    This ground-breaking book exposes the
myths behind startup success  illuminates the real forces at work and shows how they can be
harnessed in your favour.   The world isn't a level playing field. Meritocracy is a myth. And
if you look at those at the top  you realise that behind every success story is an Unfair
Advantage. But that doesn't just mean your parents' wealth or who you know. An Unfair Advantage
is any element that gives you an edge over your competition. And we all have one.  Drawing on
over two decades of hands-on experience  including as the first Marketing Director of Just Eat
(a startup now worth over £5 billion)  the authors show how to identify your own unfair
advantages and apply them to any project. Hard work and grit aren't enough  so they explore the
importance of money  intelligence  insight  location  education  expertise  status and luck in
the journey to success. From Snapchat to Spanx  Oprah to Elon Musk  unfair advantages have
shaped the journeys of some of the most successful brands in the world. This book helps you too
find the external circumstances and internal strengths to succeed in the world of business and
beyond.

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