EAN: 9781788169516

THE CRUX - RICHARD RUMELT TASCHENBUCH

A FINANCIAL TIMES BUSINESS BOOK OF THE YEAR - FROM THE BESTSELLING AUTHOR OF THE GLOBAL
BUSINESS CLASSIC: GOOD STRATEGY BAD STRATEGY    'A straight-talking guide to corporate strategy
and how to frame and pursue it' FINANCIAL TIMES    The most important part of a leader's job is
to set in motion the actions today that will build a better future tomorrow - in other words 
strategy. But how do leaders become strategists?  In this ground-breaking book  Richard Rumelt
the world's leading authority on strategy  shows how finding the crux of a challenge is the
essence of the strategist's skill. The crux is the key issue where action will best pay off 
and Rumelt reveals how to pinpoint it so you can focus energy on what really matters. Drawing
on decades of professional and academic experience  and through vivid storytelling of some of
the most important business decisions of recent times  Rumelt illuminates how leaders can
overcome obstacles  navigate uncertainty and determine the best path forward.   Strategy is not
about setting financial targets  statements of desired outcomes  or performance goals  it is
about finding the crux and taking decisive  coherent action.

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