EAN: 9781788708999

THE PERENNIALS - MAURO F GUILLEN KARTONIERT (TB)

'Will open your mind to your own future and show you a new world of adventure.' - ARTHUR C.
BROOKS For the first time in human history  eight defined generations live together side by
side  from Alphas to the Greatest Generation by way of Boomers  Xennials  Millennials and more.
However  these definitions have so often been used to pigeonhole us into rigid categories  all
underpinned by the restrictive 'four stages of life' model - of play  study  work  retirement.
This means that potential is left untapped on a societal level  also individuals are tied into
a trajectory that minimises opportunity and fulfilment. In The Perennials  Mauro Guillén
unpacks the megatrends - such as increasing longevity and the explosion of technology  among
others - that are transforming life as we know it. How  within this milieu  a new group of
'perennials' must emerge: individuals who cannot be so easily defined by the pervasive metrics
of age and experience or by simple inter-generational conflict. These post-generational
perennials offer the promise of liberating us from the constraints of the accepted four stages
of life model  therefore allowing everyone the chance of living a much more rewarding and
fulfilling life. Guillén proceeds to unveil how this revolution will impact young people just
entering the world of work  as well as those who are living and working longer. This
multigenerational revolution is already happening and Mauro Guillén identifies how we can usher
in a new era of innovation in almost every facet of life and work - powered by the perennials.

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