EAN: 9781788739320

MEDIUM DESIGN - KELLER EASTERLING GEBUNDEN

What is the relationship between the housing crisis - the demand for building more  and the
credit crunch - when the markets crashed as a result of overheated speculation in housing? Why
does building more roads only lead to more traffic jams? Why are there so many 'free economic
zone' in countries with authoritarian leaders? These questions is at the heart of Keller
Eastering's provocative Medium Design. It is a call to look at the world in a different way 
and as a result to rethink the way we design it  politically and architecturally. Currently
innovation is expressed in one key-the rational explanation of the design and its
problem-solving capacities in the mode of start-up cliches like elevator pitches and TED talks.
. We are very good at looking at individual objects - buildings  commodities  ideas  but we are
very poor at seeing how they connect and interact. We go in search of the right answer  and
fail to see the array of potential outcomes. We are stuck in patterns of thought such as
binaries or loops  that are often avoidable forms of violence. We mistake power for freedom 
new for smart. In this book  Easterling proposes a new process: we need to look at the world in
a different way in order to redesign it. We need to look not at the design object by itself but
in its relations with the things around it. This is the potential power of of design is in the
interplay and disposition of the objects and ideas. We should place an emphasis in 'knowing
how' above 'knowing that'  in order to liberate  challenge existing power and rebuild a more
reflexive future.

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