"A book for the ages." -Rory Sutherland Author Alchemy How did the world's best brands get
so big? They had more than great products - they hacked the human mind. This book reveals
their secrets. Richard Shotton ( The Choice Factory The Illusion of Choice ) and 9x CEO
MichaelAaron Flicker take a look at the behavioral science underpinning the success of 17
leading brands including Apple Dyson Red Bull and Starbucks. What is it about Amazon that
pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we
pay more for water than we know it's worth? The answers are here. And it's not just theory.
Hacking the Human Mind is a practical guide filled with techniques for you to try today. So
you too can make your brand the one people reach for - without them ever really knowing why.
