A comprehensive irreverent guide to the inner workings of provocative art collective MSCHF
Made by MSCHF is a survey of the work of Brooklyn-based art collective MSCHF known for their
eclectic projects that critique the very areas of popular culture they inhabit. Ranging from a
line of designer handbags only visible under a microscope to an anime dating game that helps
players generate a functional tax return MSCHF's works are incisive often viral and always
instilled with their unique brand of subversive humor. Featuring never-before-seen imagery
this book presents case studies that explore twelve of MSCHF's projects in depth providing
readers with a blueprint of how their works are developed from ideation to release. Written by
two of the collective's cofounders the book features an additional six thematic essays and an
archive of every MSCHF artwork to date together revealing the experimental group's range and
evolution. Projects include: Big Red Boot a pair of cartoonishly large rubber boots Jesus
Shoes their designer-branded sneakers filled with holy water ATM Leaderboard an ATM
installed at Art Basel Miami Beach that ranked users by bank balance and Severed Spots in
which they cut out spots from Damien Hirst prints and sold them as individual art works.
