The first book to chart a visual history of women's sportswear and the key role that Nike has
played in it over the last 50 years This is a book about Nike sportswear and what it means to
women. The garments women wear and why they wear them. It's about athletes from the elite to
the aspiring amateur running marathons or running errands. It's about the spaces we perform in
and the way we use clothing to do it: from the track and the fitness studio to an online world
and the street outside. Look Good Feel Good Play Good visualizes the relationship between
women and the garments they wear through five design archetypes from sporting history: warm-ups
jerseys leggings sport bras and shorts. Steeped in narrative history and Nike's abundant
archive the book's rich imagery spans reproductions of Nike's trade catalogues that date back
to the early 1980s period and contemporary photography sketches advertisements fabric
swatches seasonal color palettes original design proposals and patents logos product and
campaign shots and everything in between. Each chapter features interviews with Nike athletes
trainers and other collaborators along with insightful texts from cultural commentators.
Across more than 350 pages and 575 images this unprecedented volume not only maps the
development of women's sports apparel but proves its potential in whatever context to make
athletes who identify as women feel at their most powerful. Featuring contributions from: Dina
Asher-Smith Scout Bassett Joan Benoit Samuelson Sue Bird Deyna Castellanos Chandra
Cheeseborough Anna Cockrell Shelly-Ann Fraser-Pryce Kirsty Godso Xochilt Hoover Rayssa
Leal Tatyana Mcfadden Naomi Osaka Megan Rapinoe Sha'Carri Richardson Caster Semenya and
Dawn Staley. Featuring essays by: Dal Chodha the Editor-in-Chief of Archivist Addendum
Michelle Millar Fisher the Wornick Curator of Contemporary Decorative Arts at the Museum of
Fine Arts Boston Heather Radke an essayist journalist and contributing editor and
reporter at Radiolab Samantha N. Sheppard an Associate Professor of Cinema and Media Studies
at Cornell University and Natalie E. Wright a historian of design and disability.
