As featured in WSJ Magazine Fast Company and Rolling Stone The definitive monograph on
Dieter Rams one of the most influential product designers of the twentieth century As head of
design at Braun from 1961 to 1995 Dieter Rams created some of the twentieth century's most
iconic objects. Rams's life and work are indelibly linked to his thoughts about how people live
and how they can live better. Products he designed in the 1960s are still produced and sold
today and his ideas on good design continue to inspire designers and consumers. Now available
again with a stunning new cover this comprehensive monograph with a foreword by Jonathan
(Jony) Ive former chief design officer of Apple explores not only Rams's life and work but
also his design philosophy. The book includes detailed text covering Rams's life the
intellectual context in which he worked his designs for Braun and Vits and the ideas and
lectures he developed as an advocate for good design. Sketches and photographs of finished
products and prototypes provide insight into Rams's design process diverse archival material
gives a complete picture of his life and work and specially commissioned photographs of Dieter
Rams's house and the Braun archive provide an exclusive glimpse of the world's most complete
collection of Rams's designs. Known for the hundreds of iconic products he designed for Braun
and Vits this comprehensive and exhaustive monograph also features Rams's only architectural
work and the ideas about living sustainably embodied in his 'ten principles'.
