____________________________Why can some people effortlessly command the attention of everyone
in the room?What makes some individuals seem immediately credible and others appear inherently
untrustworthy?And how is it that precisely the same idea can be enthusiastically embraced or
roundly rejected depending on who has put it forward?When we talk to others we assume that
they are carefully weighing our words and arguments. But these are far from being the only
factors that hold sway.In this groundbreaking new book bestselling behavioural scientists
Stephen Martin and Joseph Marks explore the eight powerful human traits that help determine
whether what we have to say gets heard or lands on deaf ears. They show how seemingly
irrelevant details about our demeanour influence others' responses. They explain how trust is
won even when it may not be deserved. They show how the most trivial of signals - like the
shape of our face the shoes we wear or the car we drive - can influence how people respond to
us.And in a world of uncertainty and fake news they demonstrate how increasingly the
Messenger is the Message.'Some books make us better citizens. Others make us better at our
jobs. This amazing book does both!'Dan Pink author of When Drive and To Sell is
Human____________________________'A tour de force. Timely and thoroughly researched.'Professor
Robert Cialdini author of Influence and Pre-suasion'Messengers is engaging informative and
entertaining. It will change the way you think about who you follow and take advice from. But
why would you listen to me? Read their book to find out.' Professor Tali Sharot author of The
Optimism Bias and The Influential Mind'A powerful profoundly illuminating exploration of one
of the most important subjects of our time. Martin and Marks have a terrific talent for
combining evidence and research with lively and vivid writing. Trust these messengers!'Cass R.
Sunstein Robert Walmsley University Professor Harvard University and author of
Conformity'Fascinating'The Economist'Zeitgeisty'Financial Times Business Book of the
Month'Messengers is a crucial reminder that the messenger is as important as the message.
Superficial indicators count.'PR Week
