Winner of the FT & McKinsey Business Book of the Year Award 2020 'Deeply researched and highly
entertaining.' The Times 'Lively and revealing.' Economist 'Clear-eyed and objective.' New York
Times The inside story of the how Instagram took over the world. Drawing on interviews with all
the key figures at Instagram No Filter vividly recreates the rise of the most successful photo
app in history: from its origins in a Silicon Valley coffee shop to its unprecedented
billion-dollar acquisition by Facebook to its founders' dramatic clashes with their new boss
Mark Zuckerberg. Along the way it explores how Instagram has changed society - encouraging
businesses to prioritise their aesthetic above all else forging a new economy of digital
entrepreneurs and rewiring how a generation thinks about celebrity and success. The result is
the definitive story of how a simple platform revolutionised tech business and popular
culture. Instagram has remade us all in its image. This book reveals how. _____ One of the best
books of the year according to: The Times Fortune Financial Times Inc. Economist Newsweek
'Brilliant . . . Vivid reporting and electric story-telling.' Ashlee Vance author of Elon Musk
'Deeply sourced . . . A compelling tale of app jealousy.' Financial Times 'Frier captures the
power Instagram came to wield in society even among those who didn't use it.' Washington Post
