The Times and Financial Times Book of the Year A revelatory model that explains how we buy
sell work and live. 'Absolutely brilliant.' Daniel Kahneman author of Thinking Fast and Slow
___ Meet the business anthropologists seeking to explain how we buy sell work and think. From
supermarkets to factories trading floors to tech firms their methods are revealing the hidden
codes that define our lives. The result is a wholly new way to see human behaviour:
anthro-vision. __ One of the World's Top 50 Thinkers - Prospect 'This engaging book argues why
more businesses (and people) should look to anthropology if they want to succeed.' Books of the
Year The Times 'Will turn your world upside down in the best possible way. Fun profound and
bursting with important insights.' Tim Harford 'A terrific piece of work.' Thomas Friedman
'Anyone working to rebuild a more equal world will benefit from Tett's well-argued case that to
solve twenty-first-century problems we must expand our fields of vision and fill in old blind
spots with new empathy.' Melinda Gates 'Tett provides readers with a new intellectual framework
- grounded in her deep understanding of anthropology and her path-breaking journalism - that
can fundamentally transform how we approach solving society's most wicked problems . . . I
cannot recommend it highly enough.' Mariana Mazzucato 'In a world of volatility uncertainty
complexity and ambiguity we need an antidote to tunnel vision argues Gillian Tett. That
antidote is Anthro-Vision . . . Admirers of her journalism will love this book but they will
also learn a great deal from it.' Niall Ferguson 'A timely call for decision-makers to wean
themselves off their dependency on big data and embrace the full complexity of human life.'
Financial Times
