The Times and Financial Times Book of the Year A revelatory model that explains how we buy
sell work and live. 'Absolutely brilliant.' Daniel Kahneman author of Thinking Fast and
Slow ___ Meet the business anthropologists seeking to explain how we buy sell work and
think. From supermarkets to factories trading floors to tech firms their methods are
revealing the hidden codes that define our lives. The result is a wholly new way to see human
behaviour: anthro-vision. __ One of the World's Top 50 Thinkers - Prospect 'This engaging
book argues why more businesses (and people) should look to anthropology if they want to
succeed.' Books of the Year The Times 'Will turn your world upside down in the best possible
way. Fun profound and bursting with important insights.' Tim Harford 'A terrific piece of
work.' Thomas Friedman 'Anyone working to rebuild a more equal world will benefit from Tett's
well-argued case that to solve twenty-first-century problems we must expand our fields of
vision and fill in old blind spots with new empathy.' Melinda Gates 'Tett provides readers
with a new intellectual framework - grounded in her deep understanding of anthropology and her
path-breaking journalism - that can fundamentally transform how we approach solving society's
most wicked problems . . . I cannot recommend it highly enough.' Mariana Mazzucato 'In a
world of volatility uncertainty complexity and ambiguity we need an antidote to tunnel
vision argues Gillian Tett. That antidote is Anthro-Vision . . . Admirers of her journalism
will love this book but they will also learn a great deal from it.' Niall Ferguson 'A timely
call for decision-makers to wean themselves off their dependency on big data and embrace the
full complexity of human life.' Financial Times
