'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven
Bartlett author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand
to the world's most revered company? Why do its campaigns - from 'Just do it' to the famous
Nike swoosh - capture the imaginations of millions worldwide? And what can any founder or
marketer learn from them? Greg Hoffman joined Nike as 22-year-old design intern. Over the
next thirty years he would help craft some of the most iconic campaigns in history - for
Ronaldo and Serena Olympic Games and World Cup finals. Now he unveils a transformative method
that will make any brand more creative: emotion by design. 'Great story amazing career so
inspirational . . . I couldn't put it down' Chris Evans 'The ultimate playbook to unleash
creativity in any team' Jake Humphrey author of High Performance 'An unforgettable account
of a man and a business that never had to try to be someone else's idea of cool - because they
had already defined it themselves' Rory Sutherland Vice-Chairman of Ogilvy and author of
Alchemy 'Brilliant . . . Hoffman draws on a lifetime of experience at Nike to reveal how any
team can make brand connections stronger' Nir Eyal author of Hooked 'This book made me smile
in my soul' Mary Portas 'Remarkable . . . A distinctive framework that will help marketers
and creatives connect with their audiences like never before' Jonah Berger author of
Contagious
