Winner of the Financial Times Business Book of the Year Award 'Absolutely outstanding' Tim
Harford author of The Undercover Economist 'A masterclass' Angela Duckworth author of Grit
'Excellent' Andrew Hill Financial Times We used to think of failure as a problem to be
avoided at all costs. Now we're often told that failure is desirable - that we must 'fail fast
fail often'. The trouble is neither approach distinguishes the good failures from the bad. As
a result we miss the opportunity to fail well . Here Amy Edmondson - the world's most
influential organisational psychologist - reveals how we get failure wrong and how to get it
right. Drawing on four decades of research into the world's most effective teams she unveils
the three archetypes of failure - basic complex and intelligent - and explains how to harness
the revolutionary potential of the good ones (and eliminate the bad). Along the way she poses
a simple provocative question: What if it is only by learning to fail that we can hope to
truly succeed? 'Lays out a clearer path about how to stop avoiding failure and take smarter
risks.' Books of the Year Financial Times
