EAN: 9781912555871

WONDER WOMEN - GILES LURY KATY MOUSINHO KARTONI...

Every marketer knows the stories of Lord Lever  Charles Revson and Steve Jobs  has probably
read Al Ries and Jack Trout  and seen the works of Bill Bernbach and John Hegarty. Whats
interesting about these Masters of Marketing  is that they are all MEN. In Giles Lurys and Katy
Mousinhos WONDER WOMEN  are the stories and insights from women who have had a tremendous
influence on the marketing industry. There are stories of Brownie Wise who transformed
Tupperware  Mary Wells Lawrence who founded the advertising agency Wells  Rich  Greene. There
are interviews with the co-founder of Dunnhumby  the data behind the Tesco Clubcard (Edwin Dunn
OBE)  the Chief Customer Office at the BBC (Kerris Bright)  and the only female country CEO in
Carlsberg (Helle Muller Petersen). Pulling the insights together to not only celebrate their
success  but to provide role models and insights for great marketers to come.

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