A wide range of people - from consultants coaches executives to academics authors
journalists and scientists - are also speakers today. Indeed anyone with expertise knowledge
or the motivation can and should become a public speaker. But to become a successful speaker
requires a certain savviness and understanding of what really oils the engine of the speaking
world. Written by one of the world's most in-demand business speakers this book presents 10
essential rules to guide anyone who wants to launch themselves as a speaker. 'Thou shalt wander
the earth and do a hundred bad speeches' 'Thou shalt prioritize exposure over fees' 'Thou
shalt build a product not a persona' 'Thou shalt seek the holy grail...of customer feedback'
- this guide is the result of the author having done thousands of speaking gigs around the
world and knowing the industry inside-out. Whether you intend to become a speaker in your own
niche sector or want to travel the world speaking and spending only two weeks at home this
book contains proven strategies smart advice and practical tips for turning your speaking
ambition into a successful venture.
