“On my business card I am a corporate president. In my mind I am a game developer. But in my
heart I am a gamer.” —Satoru Iwata Satoru Iwata was the global president and CEO of Nintendo
and a gifted programmer who played a key role in the creation of many of the world’s best-known
games. He led the production of innovative platforms such as the Nintendo DS and the Wii and
laid the groundwork for the development of the wildly successful Pokémon Go game and the
Nintendo Switch. Known for his analytical and imaginative mind but even more for his humility
and people-first approach to leadership Satoru Iwata was beloved by game fans and developers
worldwide. In this motivational collection Satoru Iwata addresses diverse subjects such as
locating bottlenecks how success breeds resistance to change and why programmers should never
say no. Drawn from the “Iwata Asks” series of interviews with key contributors to Nintendo
games and hardware and featuring conversations with renowned Mario franchise creator Shigeru
Miyamoto and creator of EarthBound Shigesato Itoi Ask Iwata offers game fans and business
leaders an insight into the leadership development and design philosophies of one of the most
beloved figures in gaming history. THE USA TODAY BESTSELLER "A welcome salve and a book
that anyone who cares about gaming should own and read." - Forbes Satoru Iwata was the
global president and CEO of Nintendo and a gifted programmer who played a key role in the
creation of many of the world’s best-known games. He led the production of innovative platforms
such as the Nintendo DS and the Wii and laid the groundwork for the development of the wildly
successful Pokémon Go game and the Nintendo Switch. Known for his analytical and imaginative
mind but even more for his humility and people-first approach to leadership Satoru Iwata was
beloved by game fans and developers worldwide. In this motivational collection Satoru Iwata
addresses diverse subjects such as locating bottlenecks how success breeds resistance to
change and why programmers should never say no. Drawn from the “Iwata Asks” series of
interviews with key contributors to Nintendo games and hardware and featuring conversations
with renowned Mario franchise creator Shigeru Miyamoto and creator of EarthBound Shigesato Itoi
Ask Iwata offers game fans and business leaders an insight into the leadership development
and design philosophies of one of the most beloved figures in gaming history.
