From the New York Times bestselling author of Start With Why and Leaders Eat Last a bold
framework for leadership in today s ever-changing world. How do we win a game that has no end?
Finite games like football or chess have known players fixed rules and a clear endpoint. The
winners and losers are easily identified. Infinite games games with no finish line like
business or politics or life itself have players who come and go. The rules of an infinite
game are changeable while infinite games have no defined endpoint. There are no winners or
losers only ahead and behind. The question is how do we play to succeed in the game we re in?
In this revelatory book Simon Sinek offers a framework for leading with an infinite mindset.
On one hand none of us can resist the fleeting thrills of a promotion earned or a tournament
won yet these rewards fade quickly. In pursuit of a Just Cause we will commit to a vision of
a future world so appealing that we will build it week after week month after month year
after year. Although we do not know the exact form this world will take working toward it
gives our work and our life meaning. Leaders who embrace an infinite mindset build stronger
more innovative more inspiring organizations. Ultimately they are the ones who lead us into
the future.
