The way we build speeches answers and written texts determines their effect. A
well-structured speech can be short and concise and a key sentence defined in advance will
help you to speak to the point. Forget about box structures lines of uniform length
mind-map-style speaking soulless pyramids:To reverse the pyramid is transformational.
Reversing the usual information pyramid offers personal access to the audience and a broad
high-altitude view from the start. Arguments are substantial and end with a strong punch point.
Such funnel modules that move from broader picture to strong conclusion foster persuasiveness.
The punch point principle is the essence of any effective speech or answer truly simple yet a
revelation. Stefan Wachtel presents a scientifically foundedprinciple that has been applied for
many years by top managers politicians passenger pilots and TV presenters. A series of
two-day REVERSED PYRAMID BRIEFINGS ® in London Lugano Frankfurt and Buenos Aires will begin
with this book.
