EAN: 9783030029814

INTERNATIONAL AND CULTURAL PSYCHOLOGY NEOLIBE...

This provocative monograph defines the elusive concept of neoliberal psychology  focusing on
its form  content  and cultural contexts and establishing it as a core feature of modern
society. Its cross-cultural analysis examines the reality of neoliberal psychology in the
globalized world  asserting that neoliberalism influences individuals¿ sense of self  identity
and¿regardless of country of origin¿concept of nationality. Macro cultural psychological theory
opens out neoliberal psychology in its most visible aspects  such as work life  sexuality 
consumer behavior  and the shared vision of the good life. At the same time  the author
identifies profound social inequities and other negative aspects of neoliberal society and
discusses how they may be corrected. Included in the coverage: Snapshots of neoliberal society
and psychology. A psychological theory for comprehending neoliberal psychology. Neoliberalism
as a cultural  political  economic  ideological system. The neoliberal class structure of
phenomena. Psychological and cultural emancipation  and macro cultural psychological theory.
Since neoliberalism is the dominant social system in today¿s world  and because it commands
both strong support and strong criticism from diverse interest groups  Neoliberal Psychology
will be of general interest to a wide readership. The book¿s psychological focus is a new
window into neoliberalism that is more accessible than more technical accounts of its economics
and politics  and it should appeal especially to social science students and professors.

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