EAN: 9783030077532

CRACKED IT! - BERNARD GARRETTE COREY PHELPS OLI...

Solving complex problems and selling their solutions is critical for personal and
organizational success. For most of us  however  it doesn't come naturally and we haven't been
taught how to do it well. Research shows a host of pitfalls trips us up when we try: We're
quick to believe we understand a situation and jump to a flawed solution. We seek to confirm
our hypotheses and ignore conflicting evidence. We view challenges incompletely through the
frameworks we know instead of with a fresh pair of eyes. And when we communicate our
recommendations  we forget our reasoning isn't obvious to our audience. How can we do it
better? In Cracked It!  seasoned strategy professors and consultants Bernard Garrette  Corey
Phelps and Olivier Sibony present a rigorous and practical four-step approach to overcome these
pitfalls. Building on tried-and-tested (but rarely revealed) methods of top strategy
consultants  research in cognitive psychology  and the latest advances in design thinking  they
provide a step-by-step process and toolkit that will help readers tackle any challenging
business problem. Using compelling stories and detailed case examples  the authors guide
readers through each step in the process: from how to state  structure and then solve problems
to how to sell the solutions. Written in an engaging style by a trio of experts with decades of
experience researching  teaching and consulting on complex business problems  this book will be
an indispensable manual for anyone interested in creating value by helping their organizations
crack the problems that matter most.

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