EAN: 9783030155254

ENTREPRENEURSHIP AND FAMILY BUSINESS VITALITY G...

In order to respond to economic globalization and increased competitive pressures  companies
need innovative  efficient and effective management strategies. Accordingly  this book explores
various scenarios faced by entrepreneurs and family businesses  and proposes strategies to
tackle the challenges and seize opportunities to grow in a highly competitive environment. It
underscores the importance of deploying vital strategies to survive and flourish in the long
term  overcoming challenges  and capitalizing on opportunities in order to attain   maintain a
competitive position. By presenting and integrating the latest insights and case studies on
entrepreneurship  family businesses  and strategy research  the book provides concrete
recommendations for effective business survival and growth.

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