How were social media posts scripted speeches traditional news media and political cartoons
used and understood during the Brexit campaign? What phrases and metaphors were key during and
after the 2016 Brexit referendum? How far did the Remain and Leave campaigns rely on metaphor
to engage with supporters in communicating their political positions? These questions and many
others can be answered only through a systematic analysis of the actual language used in
relation to Brexit by the different parties involved. By drawing on a range of data sources and
types of communication and presenting them as 'frames' through which individuals can attempt
to understand the world the author provides the first book-length examination of the metaphors
of Brexit. This book takes a detailed look at the rhetorical language behind one of the major
political events of the era and it will be of interest to students and scholars of linguistics
and political science as well as anyone witha special interest in metaphor rhetoric Brexit
or political communication more broadly.
