EAN: 9783030326630

CULTURAL STUDIES OF LEGO KARTONIERT (TB)

This collection examines LEGO from an array of critical and cultural studies approaches 
foregrounding the world-renowned brand's ideological power and influence. Given LEGO's status
as the world's largest toy manufacturer and a transnational multimedia conglomerate  Cultural
Studies of Lego: More Than Just Bricks considers LEGO media's cultural messages  creativity
with and within LEGO artifacts  and diversity within the franchise  including gender and race
representation. The chapters' in-depth analyses of topics including LEGO films  marketing
tactics  play sets  novelizations  and fans offer compelling insights relevant to those
interested in the LEGO brand and broader trends in the children's popular culture market alike.

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