EAN: 9783030529765

THE FEELING ECONOMY - ROLAND T RUST MING-HUI HU...

As machines are trained to think  many tasks that previously required human intelligence are
becoming automated through artificial intelligence. However  it is more difficult to automate
emotional intelligence  and this is where the human worker's competitive advantage over
machines currently lies. This book explores the impact of AI on everyday life  looking into
workers' adaptation to these changes  the ways in which managers can change the nature of jobs
in light of AI developments  and the potential for humans and AI to continue working together.
The book argues that AI is rapidly assuming a larger share of thinking tasks  leaving human
intelligence to focus on feeling. The result is the Feeling Economy  in which both employees
and consumers emphasize feeling to an unprecedented extent  with thinking tasks largely
delegated to AI. The book shows both theoretical and empirical evidence that this shift is well
underway. Further  it explores the effect of the Feeling Economy on our everyday lives in the
areas such as shopping  politics  and education. Specifically  it argues that in this new
economy  through empathy and people skills  women may gain an unprecedented degree of power and
influence. This book will appeal to readers across disciplines interested in understanding the
impact of AI on business and our daily lives. It represents a bold  potentially controversial
attempt to gauge the direction in which society is heading.

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