Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally
changed the way that customers experience luxury. While digital transformation has unlocked new
opportunities to connect one-to-one with customers the challenge for luxury brands is to
engage with customers while protecting their brand equity and leveraging digital tools to build
personal relationships with customers. Taking you beyond omni-channel marketing this book
takes a deep dive into the concept of omni-personal which enables you to connect your brand to
relevant and individual experiences. Highly practical in scope it takes you on a journey to
building individual and relevant experiences and relationships at scale. The authors answer the
essential questions of who why how what and when omni-personal matters most in luxury
offering best-practice examples case studies and interviews with industry leaders. Ultimately
this book shows you how to embed the omni-personal strategy into your business and offers a
framework to help you assess your organization's ability to deliver omni-personal marketing
along the different channels and touchpoints within the customer journey. This book is for
anyone who is interested in the future of luxury including industry experts and brand managers
who want a better understanding of the required steps towards an omni-personal customer
relationship.
