EAN: 9783031011771

SYNTHESIS LECTURES ON INFORMATION CONCEPTS RETR...

Rapid technological changes and availability of news anywhere and at any moment have changed
how people seek out news. Increasingly  consumers no longer take deliberate actions to read the
news  instead stumbling upon news online. While the emergence of serendipitous news discovery
online has been recognized in the literature  there is a limited understanding about how people
experience this behavior. Based on the mixed method study that investigated online news reading
behavior of residents in a Midwestern U.S. town  we explore how people accidentally discover
news when engaged in various online activities. Employing the grounded theory approach  we
define Incidental Exposure to Online News (IEON) as individual's memorable experiences of
chance encounters with interesting  useful  or surprising news while using the Internet for
news browsing or for non-news-related online activities  such as checking email or visiting
social networking sites. The book presents a conceptual framework of IEON that advances
research and an understanding of serendipitous news discovery from people's holistic
experiences of news consumption in their everyday lives. The proposed IEON Process Model
identifies key steps in an IEON experience that could help news reporters and developers of
online news platforms create innovative storytelling and design strategies to catch consumers'
attention during their online activities. Finally  this book raises important methodological
questions for further investigation: how should serendipitous news discovery be studied 
measured  and observed  and what are the essential elements that differentiate this behavior
from other types of online news consumption and information behaviors?

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