This open access edited volume explores the past present and future of artificiality and
sustainability in entrepreneurship - the unforeseen consequences and ways to advance to a
sustainable future. In particular it connects artificiality sustainability and
entrepreneurship intertwining artificial with the specific phenomenon of those novel digital
technologies that provoke continuous and significant change in our lives and business. Unlike
digital entrepreneurship research which focuses on digital technology development and
management this book covers processes and mechanisms of sustainable adaptability of
entrepreneurs the business logic of start-ups and the collaborative behaviours under the mass
digital transformation including the prevalence of artificial intelligence. Some of the
questions that this book answers are as follows: How has entrepreneurship reacted to such
challenges previously? What lessons have been learned and need to be carried forward? How can
entrepreneurship and the artefacts of entrepreneurship respond to current challenges? What
should be the mindset of the entrepreneur to assure sustainable adaptation? How to embrace and
embed the new business logic?
