EAN: 9783031167584

21ST CENTURY MEDIA AND FEMALE MENTAL HEALTH - F...

This open access book examines the conversations around gendered mental health in contemporary
Western media culture. While early 21st century-media was marked by a distinct focus on
happiness  productivity and success  during the 2010s negative feelings and discussions around
mental health have become increasingly common in that same media landscape. This book traces
this turn to sadness in women's media culture and shows that it emerged indirectly as a result
of a culture overtly focused on happiness. By tracing the coverage of mental health issues in
magazines  among female celebrities  and on social media this book shows how an increasingly
intimate media environment has made way for a profitable vulnerability  that takes the shape of
marketable and brand-friendly mental illness awareness that strengthens the authenticity of
those who embrace it. But at the same time sad girl cultures are proliferating on social media
platforms  creating radically honest spaces where those who suffer get support  and more
capacious ways of feeling bad are formed. Using discourse analysis and digital ethnography to
study contemporary representations of mental illness and sadness in Western popular media and
social media  this book takes a feminist media studies approach to popular discourse 
understanding the conversations happening around mental health in these sites to function as
scripts for how to think about and experience mental illness and sadness

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