The book examines the use of nostalgia as a marketing lever that can potentially affect
consumer behavior. Beginning with a thorough examination of nostalgia as a construct the book
then presents and discusses four studies to show the possible effects of nostalgia in the
context of sport marketing charitable giving sustainable consumption and sports tourism. The
book is a valuable resource for scholars and those interested in discovering advancements in
consumer research. In addition it offers benefits to marketers and practitioners seeking to
include nostalgic stimuli in their advertising communications.
