EAN: 9783031246531

CONTRIBUTIONS TO INTERNATIONAL RELATIONS QATA...

This open access book examines how creating a national brand assisted Qatar in absorbing the
shock and awe following the outburst of the crisis with Saudi Arabia  Bahrain  Egypt  and the
United Arab Emirates in May 2017. The authors discuss the country's diplomatic performance 
which was characterized by five main factors that helped Qatar to deal with the crisis
successfully. These factors include the failure of the element of surprise  years of building
Qatar's national brand  Qatar's arsenal of soft power  international alliances  and the
opponents' quandary. This book further scrutinizes Qatar's role in the region and all questions
related to this role through the lenses of its nation brand. The book provides explanations for
the success of Qatar in absorbing the shock and awe in the early stage of the last Gulf crisis
presenting various arguments on how establishing a nation brand helped Qatar to deal with the
crisis successfully. The book follows an original approach that views the Qatari case from a
scientific perspective  investigating the art of nation branding. It will appeal to students 
researchers  and scholars of international relations  psychology  political science  and
journalism  as well as policy-makers interested in a better understanding of soft power  nation
branding  Middle East studies  and diplomacy.

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